Stage 01 · Diagnosis
Connect
Agree scope and access. You stay the owner of every account, domain and dataset — we are added as a user, never as the holder.
How it works
Understand it. Fix it. Grow it.
Optimise it. Empower it with AI.
Ten stages, running as a loop rather than a checklist. The last stage feeds the first, which is why the work compounds instead of resetting every time a new supplier arrives.
The loop
Nothing is built before it has been found, verified and prioritised. Nothing is called finished before it can be measured.
Connect
Scan
Verify
Understand
Prioritise
Recommend
Configure
Implement
Deploy and test
Measure and optimise
Back to stage 1
What the measurement shows becomes the input for the next round of work.
Read the ten stages as text
- Connect — Agree scope and access. You stay the owner of every account, domain and dataset — we are added as a user, never as the holder.
- Scan — Automated checks run against the public surface of the business: the website, its markup, its performance and the tracking it exposes.
- Verify — A person checks the machine's findings. False positives are removed and anything the scanner could not see is marked unknown rather than guessed.
- Understand — Findings are read against how the business actually runs — what the offer is, who buys it, and where enquiries currently go.
- Prioritise — Issues are ordered by the damage they do and the effort to fix, not by what is easiest to sell.
- Recommend — A written plan: what to change, in what order, what it makes possible, and what is explicitly out of scope.
- Configure — Accounts, tracking, CRM structure and campaign scaffolding are set up so the work has something correct to sit on.
- Implement — Strategists, marketers, content partners and engineers build the thing — website, campaign, integration, automation or system.
- Deploy and test — Released, then tested against the original finding. A fix is not finished because it shipped; it is finished when the check passes.
- Measure and optimise — The result is reported against revenue, and what is learned goes back into the next round of work.
Stage ten returns to stage one: what the measurement shows becomes the input for the next round of work.
What happens at each stage
Stages one to six are the diagnosis. Seven to ten are building and operating what the diagnosis found.
Stage 02 · Diagnosis
Scan
Automated checks run against the public surface of the business: the website, its markup, its performance and the tracking it exposes.
Stage 03 · Diagnosis
Verify
A person checks the machine's findings. False positives are removed and anything the scanner could not see is marked unknown rather than guessed.
Stage 04 · Diagnosis
Understand
Findings are read against how the business actually runs — what the offer is, who buys it, and where enquiries currently go.
Stage 05 · Diagnosis
Prioritise
Issues are ordered by the damage they do and the effort to fix, not by what is easiest to sell.
Stage 06 · Diagnosis
Recommend
A written plan: what to change, in what order, what it makes possible, and what is explicitly out of scope.
Stage 07 · Delivery
Configure
Accounts, tracking, CRM structure and campaign scaffolding are set up so the work has something correct to sit on.
Stage 08 · Delivery
Implement
Strategists, marketers, content partners and engineers build the thing — website, campaign, integration, automation or system.
Stage 09 · Delivery
Deploy and test
Released, then tested against the original finding. A fix is not finished because it shipped; it is finished when the check passes.
Stage 10 · Delivery
Measure and optimise
The result is reported against revenue, and what is learned goes back into the next round of work.
What this does and does not do
Being clear about the boundary matters more than sounding impressive.
What you get
- Automated technical checks against the public version of your website
- A score with every check itemised as pass, warning, fail or unknown
- A business audit covering revenue visibility, spend, CRM, automation and AI readiness
- Category scores, named weak points and a prioritised roadmap
- A written implementation scope stating what is included and what is not
What it does not do
- Guaranteed revenue, lead volume, ranking or score outcomes — results depend on access, architecture, scope and the issues detected
- A live connection to your ad accounts. There is no automated account connection today; advertising findings come from what you share with us
- Any change to your website, tracking or accounts without your explicit say-so
- Filling an unknown with a plausible guess. If a check could not be verified, it is reported as unknown
Stage one starts now
No sales call required to see where you stand.